UHMGROUP with experts in setting up and operating restaurants will help you research local market, build the research table of business types, price, service quality and analyzing SWOT to see a big picture of business goals.
Researching market and orienting products of restaurant
UHMGROUP will research, survey and assess potential customer targets at the business market. Afterthat, UHMGROUP will define appropriate product plans for each region of restaurant.
Providing business strategy orientation of restaurant
Providing the orientation of business scale, the number of customers restaurants needs and the ability to operate restaurant based on the initial investment capital. Defining the source of target customers to be focused.
Defining business forms
Through the guideline of setting up restaurants, investors are able to understand the responsibilites, long and short term goals, strengths, weeknesses, opportunities and threats during the process of starting a business. From that, they can define competitive and business strategies.
Consulting in designing construction
In this part, consultant team also design and build construction until finishing and opening restaurant. Cost and revenue reports are updated continuously.
Building operating budget
Operating budget includes annual budget with monthly cost ratio in each specific stage; average price per portion/person/meal; revenue from sponsors, operating budget following 6 month, 1 year plans; estimated number of customers. Besides, restaurant owners also have total expenses in the phase of setting up the restaurant, such as operating expenses, indirect expenses, management expenses, depreciation expenses….
Organizing effective Communication, Online sales & Marketing campaigns
Building marketing strategies to promote restaurant brand even before the restaurant opens. Experts in setting up will help you make communication plans in each specific phase, following short and long term plans. Marketing campaigns must ensure brand positioning and structuring, attracting customers, maintaining impressive images by service and food quality, competitive price,…
Recruiting and training staffs in professional skills and knowledge, and customer service attitude.
Using the full service package in setting up restaurant, investors can receive support in recruiting and training staffs. It is essential to have staffs trained in the starting phase and advancingly trained in operating phase to increase staff capacities and ensure staffs have enough abilities to meet service quality.
Recruiting staffs follows three factors: knowledge, skills and attitude to to achieve professional service. No matter how good the restaurant is, staffs with poor service skills will affect service quality. We set up recuitment standards with talent attraction policies to build outstanding team, enabling the restaurant to develop sustainably.
Manageing restaurant’s operations
During early operation phase, set up team will manage the restaurant and report to owner so that the owner can know detailed restaurant business status and also solve unexpected problems.